Disability Destinations – Artificial Intelligence (AI) Policy

1. Purpose

This Artificial Intelligence (AI) Policy explains how Disability Destinations uses AI technologies in connection with our website and services. Our goal is to use AI in a way that supports disabled travellers, protects privacy, and maintains trust, while keeping people in control of important decisions.

2. Who this policy applies to

This policy applies to:

• Visitors using the Disability Destinations website.
• Property owners and partners listing accommodation with us.
• Any other individuals whose information may be processed through our services.

It covers how AI is used in our internal workflows and on the public website.

3. How we use AI

We use AI tools to help us operate and improve Disability Destinations. Typical uses include:

• Drafting and editing written content such as blog posts, guides, and help articles.
• Assisting with structuring accessibility information and property descriptions, for example suggesting headings or phrasing.
• Supporting customer service by helping us draft responses to common questions.
• Analysing non-personal data (such as website usage trends in aggregated form) to improve the site.

We do not rely solely on AI for decisions that have a significant impact on individuals. Content created with AI is reviewed and approved by a person before publication wherever it may reasonably affect user decisions, for example accessibility guides or key property information.

4. How we do not use AI

We do not:

• Use AI to make automated decisions about eligibility for services or pricing.
• Use AI to profile individuals for targeted advertising in a way that would override their privacy settings.
• Use AI to generate fake reviews or misleading content.

5. Data, privacy, and AI

Any personal data processed through AI tools is handled in line with our Privacy Policy and applicable data protection laws such as UK GDPR.

Where possible, we:

• Avoid sending personal data to AI tools. We remove names, contact details, and other directly identifying information where we can.
• Use prompts that do not require full personal details, particularly for support, research, or content drafting.
• Use reputable AI providers that offer appropriate security safeguards.

We will not sell your personal data to AI providers.

If you choose to share sensitive information with us, for example relating to disability, health, or support needs, we will only use that information to provide you with the help or information you have requested. We do not use this information to profile you or make automated decisions.

6. Fairness, inclusion, and accessibility

Disability Destinations exists to support disabled travellers and their families, carers, and support networks. When we use AI, we aim to:

• Avoid language that is stigmatising, offensive, or misleading about disability.
• Use terminology that reflects our community, for example “wheelchair friendly” where appropriate.
• Provide content that is as clear and accurate as possible about accessibility features and limitations.
• Regularly review important content for bias or gaps, particularly where AI has assisted in drafting.

If you believe any content on our site is inaccurate, misleading, or harmful, you can contact us so we can review and correct it.

7. Accuracy and limitations

AI tools can make mistakes or produce outdated, incomplete, or context-poor information. To manage this:

• We treat AI outputs as drafts or suggestions, not final answers.
• We use trusted sources and our own knowledge to verify important information, especially accessibility details, safety information, and travel guidance.
• We correct or remove content that is found to be wrong or misleading.

Information on Disability Destinations should never replace personalised advice from healthcare, legal, or travel professionals.

8. Property listings and AI

Property accessibility information and features are usually provided by property owners or partners. We may use AI to:

• Help improve readability or structure of descriptions.
• Suggest headings and bullet points for clarity.

We do not invent accessibility features. If information is unclear, it remains the responsibility of the property owner to confirm its accuracy, and travellers should always verify critical details directly with the property before booking.

Where content has been heavily AI-assisted or summarised, we may add a notice to let users know that AI was involved in drafting.

9. AI-generated images and media

From time to time, we may use AI tools to create generic illustrative images or icons, for example for blog posts or social media. We will not use AI to alter photos of real properties in a way that misrepresents accessible features.

Where an image is AI-generated, it is intended for illustration only and should not be treated as a literal picture of a property or facility unless clearly labelled as such.

10. Security and third-party AI providers

We work with third-party AI providers to deliver some of the functionality described in this policy. These providers are required to implement appropriate technical and organisational measures to protect data.

We aim to:

• Use providers that support privacy-respecting configurations.
• Limit the data shared with these tools to what is needed for the specific task.
• Review providers periodically to ensure they remain suitable.

Details of our main processors and sub-processors may be set out in our Privacy Policy.

11. Your choices and rights

You have rights over your personal data as explained in our Privacy Policy. In relation to AI, this includes the ability to:

• Ask us whether your personal data has been processed using AI tools.
• Request that we review content relating to you that was created or influenced by AI.
• Request correction or deletion where content is inaccurate or inappropriate, subject to legal and contractual obligations.

To exercise your rights, please contact us using the details below.

12. Contact details

If you have questions about this AI Policy or how we use AI at Disability Destinations, you can contact:

• Email: [insert contact email]
• Address: [insert postal address]

We will aim to respond within a reasonable timeframe.

13. Updates to this policy

We may update this AI Policy from time to time to reflect changes in our use of AI, available technology, or applicable laws and guidance. When we make significant changes, we will update the “last updated” date at the top of this page and, where appropriate, provide additional notice on the website.